WASSERMAN: OLYMPICS GIFTING

Client: Wasserman
Project Date: 2021
For: Kurieo
Work Involved: Package Design, Creative Direction, Product Curation

Wasserman, a global sports, music, and culture agency, commissioned a custom kit for 25 of its female athletes competing in the Tokyo 2020 Olympic Games. With no fans in the stands due to COVID restrictions, the goal was to create a tangible reminder that their agency—and their community—was still with them as they stepped onto the world’s biggest stage.

I led the creative direction and curation of the entire program, designing a personalized kit for each athlete, including world-class competitors such as Megan Rapinoe and Simone Manuel. The kits were delivered ahead of departure to Tokyo and served as both a morale boost and a branded expression of support, with several athletes sharing their packages across social media as they prepared to compete.