GOLDEN STATE WARRIORS: ALL-STAR VOTING LOCKERS

Client: Golden State Warriors
Project Date: 2022
For: Kurieo
Work Involved: Creative Direction, Design, Product Curation
Team: The Golden State Warriors (Branded Assets), Mike Nguyen (Creative Direction/Design), Tosool Creative (Photography, Videography)

For 2022 NBA All-Star voting, the Golden State Warriors launched Dub The Vote, a fan-driven campaign designed to rally support behind Warriors players selected for the game in Cleveland, Ohio.

To ignite excitement and social momentum, we created custom, vinyl-wrapped locker kits for five high-profile Warriors ambassadors. Each locker was packed with curated gear tied to the players and the campaign, and served as the centerpiece for unboxing content shared across their social channels. The ambassadors’ posts helped drive attention to voting while visually bringing the campaign to life.

The campaign proved highly effective: three Warriors received enough votes to secure All-Star selections. In total, the influencer activations reached more than 5 million followers, amplifying fan participation and reinforcing the Warriors’ presence throughout the All-Star voting period.