UNITED AT TWIN RIVERS: SCHOOL REBRAND & ENVIRONMENTAL DESIGN

Client: Dick’s Sporting Goods Foundation x MASD
Project Date: 2022
For: Kurieo
Work Involved: Creative/Art Direction, Branding, Design
Team: Mike Nguyen (Creative/Art Direction, Design), Brittani Conley (Voice & Tone/Copywriting), Mark Beltran (Design), Trenita Finney (Illustration), Dick’s Sporting Good Foundation

Dick’s Sporting Goods Foundation partnered with the McKeesport Area School District to reimagine the identity of Twin Rivers Elementary School, spanning both its digital presence and the physical environment of the campus.

Working with Kurieo, we approached the project with deep care and intention—understanding that a school brand lives far beyond logos and signage. I helped shape the school’s branding and was involved across creative and art direction, including designing the school’s logo and leading the visual direction for all spaces throughout the building.

The new identity system included visual branding, taglines, a school motto, and a custom mascot, all built around the emotional values DSGF wanted to instill in students. To bring the vision into the physical space, we collaborated with local artist Trenita Finney to create artwork rooted in the stories, people, and culture of McKeesport—turning the school into a place that truly felt like home for the students who walk its halls every day.