THE TEESHIRT BUSINESS: STUDENT ONBOARDING KITS

Client: Kurieo
Project Date: 2019
Work Involved: Package Design, Creative Direction, Product Curation

The TeeShirt Business is an online education and partnership platform built to help the next generation of entrepreneurs enter the retail and merchandising industry. I was brought on to design the physical onboarding experience sent to every new student upon enrollment.

The kit was created to make the start of the program feel tangible, premium, and motivating—translating a digital course into a real-world brand moment that reinforced credibility, community, and the promise of building a successful apparel business from day one.