WOMEN’S DREW LEAGUE:
2019 BRAND IDENTITY

Client: Women’s Drew League
Project Date: 2019
For: Kurieo
Work Involved: Branding, Design

Brand identity and campaign design for the 2019 Women’s Drew League basketball season. I led creative concepting across the visual system, including logo explorations, social-first graphics, player jerseys, and the official championship gear presented on-court during the Finals.

The goal was to create a bold, contemporary look that elevated the visibility of the women’s league while staying true to the Drew League’s raw, street-rooted basketball culture. The final system was built to live seamlessly across physical and digital touchpoints—from uniforms and trophies to social feeds—giving the women’s season its own distinct, premium presence within one of the most iconic pro-am leagues in basketball.